Filming blog: Directing Cantu commercial
On October 27, I began filming at my friends house. I spoke to her about my plan and story board of how the commercial would go and we got to work. First I told her to put on the robe as planned as one of the costumes. Then I got the props ready which consisted of a towel, hairbrush, spray bottle, and the Cantu curling cream product. I set up the bathroom set and planned how exactly I would begin filming. Once I had everything ready I began with the first scene. I stood ready outside of the bathroom door to begin recording the first scene. As the camerawoman I made sure of the scenes that I needed to reshoot as well as the necessary camera angles. Then, I set the camera up as the mirrors POV for the next scene, which had to be shot several times due to minor mishaps. I also made sure to follow my storyboard as much as I could so for the next scene I shot a close up of the Cantu cream. I also decided to add two new scenes. The first scene that was added was the fourth scene which was of her brushing her hair. The second scene what was added was of her using her fingers to shape out her curls so show the process of how to use and apply the cream. I then recorded my friend closing the door to use as a transition. Filming ended since it was very late and continued on the next day October 28. I filmed the last scenes of the commercial which involved a change of the last scenes. Instead of filming her outside, we stayed inside because it was extremely hot. Before filming, she changed into come casual clothes also part of the costumes. For the last scene I recorded her opening the door to continue the transition. As the director, I told her what to say for the last scene which was "My Curl, My Cantu" the slogan of Cantu. I also reshot the scene of the cream close up on this day. Filming ended and I have completed all of my recordings needed for the commercial.
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