Reflection questions blog: Cantu commercial

Creative Critical Reflection 

 1. How does your product use or challenge conventions AND how does it represent social groups or issues?

In my product, the Cantu cream commercial, I used conventions that are commonly used in Cantu commercials. The props I used are an example since I used a hairbrush, spray bottle, towel and the Cantu cream. The actress in the commercial also wore a robe and then casual clothes like how you might see in a hair product commercial like Cantu. This represents people, most commonly women with curly hair. These people will usually use this cream when they're trying to get ready in their morning just how I implied in the commercial or after a shower. People with curly hair have problems finding a good cream for their hair which is why in my commercial I am trying to convince people to try it for beautiful results.

2. How does your product engage with audiences AND how would it be distributed as a real media text? 

Throughout the Cantu commercial there is text added to engage with the audience. Through the text it is like having a conversation with the person watching telling them about the Cantu curling cream. My commercial would be distributed on YouTube and television. These types of advertisements could also be displayed on social media like Instagram. The commercial could also be displayed in the Cantu website. 

3. How did your production skills develop throughout this project. 

Before this project I had never encountered a filming project so I learned a lot. My production skills developed more this project since this time I got to focus on camera angles, planning the scenes, the props, costumes, editing, and schedule. I was able to practice filming from different angles and different movements like close-ups. I also learned how to plan the commercial like the set and how to research different components of commercials. I planned what schedule to follow to see what days to film and I also planned the different objects and costumes like conventions that I found in my research to input it for my Cantu commercial. 

4. How did you integrate technologies - software, hardware and online - in this project?

To edit my commercial I used iMovie and pic collage. I use iMovie to compile all of my clips together to play smoothly. I use pic collage to use a white picture with text to put before and after certain scenes to explain the purpose of the cream. In each of those texts in the beginning I used to draw in the viewers attention. Then I used the text picture to explain what the curling cream could do and how it could benefit and define curls. I also used it to explain how easy it was to apply and use. Then I used iMovie as well to add music throughout my commercial. Towards the end I made the sound of the music fade out a little so that the sound of the clip could play which was of the person in the video saying "My Curl, My Cantu" the slogan of the Cantu brand. 





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